PITCHSLAP!PITCHSLAP!
No Facade.

Leave The Pitch
At The Door

Conversations with dreamers, builders, and strategists who don't bring the pitch, gimmicks, hacks, and facade — hosted by Peter Wheeler.

ALL EPISODESSUBSCRIBE ↓
LATEST EPISODE
S01E16
54 min

Alex Glenn

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth

Alex Glenn, founder of PartnerHub and Partner Programs Incorporated, has built two communities and a podcast — Make Them Famous — entirely around the thesis that partnerships are the most underutilized GTM lever in B2B. His 7,000-member Slack community spans agencies and martech and sales tech operators, all learning how to build and manage partnerships in the modern era. Alex makes the case that partner-led growth isn't a trend — it's a structural shift in how B2B revenue gets made.

▶LISTEN NOW

WHAT IS PITCHSLAP?

We made sales a dirty word. It's time we clean up our act. Conversations about what the work is actually like — the good advice, the bad advice, and everything nobody says on stage.

LATEST EPISODES

Binge the archive.

VIEW ALL →
↗
S01E16Feb 3, 2025 · 54 min

Alex Glenn

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth

Alex Glenn, founder of PartnerHub and Partner Programs Incorporated, has built two communities and a podcast — Make Them Famous — entirely around the thesis that partnerships are the most underutilized GTM lever in B2B. His 7,000-member Slack community spans agencies and martech and sales tech operators, all learning how to build and manage partnerships in the modern era. Alex makes the case that partner-led growth isn't a trend — it's a structural shift in how B2B revenue gets made.

revenue operationscommunity buildingentrepreneurship
FULL EPISODE →
↗
S01E12Dec 2, 2024 · 47 min

Leanne Dow-Weimer

The Science of Strategic Marketing with Leanne Dow-Weimer

Leanne Dow-Weimer — podcast host, consultant, and multi-role marketing leader — has spent her career arguing that marketing is the blend of science, creativity, and strategy, not just one or two of those things. She pushes back on the idea that content is king, making the case that customer value is the only throne worth building around. From senior strategic analyst to acting CMO to fractional consultant, she brings a rare bird's-eye view of what breaks at every stage of company growth.

content marketingfounder gtmdemand gen
FULL EPISODE →
↗
S01E11Nov 4, 2024 · 48 min

Kerry Guard

Building Pipeline From an Island: Kerry Guard on Digital Demand Gen

Kerry Guard runs MKG Marketing from the island of Guernsey — Channel Islands, not the Caribbean — and has spent 12 years building a boutique demand generation agency focused on SEO, paid digital, and analytics for B2B tech companies. She's seen the shift from MQL-chasing to pipeline quality play out in real time, and has strong opinions on where most demand gen programs fall apart: measurement. Kerry breaks down how to build a content and paid strategy that actually compounds.

demand gencontent marketingsales enablement
FULL EPISODE →
↗
S01E10Oct 7, 2024 · 50 min

Mason Cosby

Scrappy ABM: Account-Based Marketing Without the $200K Tech Stack

Mason Cosby founded Scrappy ABM on a simple premise: you shouldn't need to spend $200,000 on a tech stack before you know if ABM actually works for your business. A career spent bouncing between selling marketing, marketing sales, and marketing marketing has given him a hard-won perspective on what makes ABM programs actually generate revenue — and it starts with audience clarity, not tooling. He makes marketing a profit center, not a loss center.

podcast gtmdemand genfounder gtm
FULL EPISODE →
NO PITCH · NO HACKS · NO FACADE · DREAMERS · BUILDERS · STRATEGISTS · ONE EXPLETIVE AT A TIME · NO PITCH · NO HACKS · NO FACADE · DREAMERS · BUILDERS · STRATEGISTS · ONE EXPLETIVE AT A TIME · 

HEAR FROM THE BEST

Dreamers, builders, and strategists who do it the right way — and will say the true thing out loud.

Trevor van WoerdenGianna WhitverMarcus CauchiAaron HassenJon SeligMason CosbyKerry GuardLeanne Dow-Weimer
ALL GUESTS →

EXPLORE BY TOPIC

Every episode tagged and indexed. Find what matters to you.

B2B SalesFounder GTMFractional CMOCybersecurity MarketingCommunity BuildingComedy & Sales MessagingPodcast as GTMSales EnablementDemand GenerationContent MarketingRevenue OperationsEntrepreneurshipSales CoachingWomen in GTM

WANT ON?

Don't pitch us. Tell us what you do and how you do it — that's the whole application.

TELL US WHO YOU ARE →

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth