Kerry Guard

Kerry Guard is the CEO of MKG Marketing and a demand generation expert specializing in digital marketing for B2B tech companies. She focuses on building pipeline through content, SEO, and paid search strategies that drive measurable results.

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From the episode:

“Demand gen falls apart at measurement — most attribution models are wrong and leaders know it”

— Kerry Guard

Past Slaps

1 Appearance total

E11↗

Building Pipeline From an Island: Kerry Guard on Digital Demand Gen

Kerry Guard runs MKG Marketing from the island of Guernsey — Channel Islands, not the Caribbean — and has spent 12 years building a boutique demand generation agency focused on SEO, paid digital, and analytics for B2B tech companies. She's seen the shift from MQL-chasing to pipeline quality play out in real time, and has strong opinions on where most demand gen programs fall apart: measurement. Kerry breaks down how to build a content and paid strategy that actually compounds.

48 min→

Topics Covered

demand gen sales enablement

Kerry Guard

“Demand gen falls apart at measurement — most attribution models are wrong and leaders know it”

Past Slaps

Building Pipeline From an Island: Kerry Guard on Digital Demand Gen

Topics Covered

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