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Fractional CMO
The fractional CMO model has exploded as startups look for senior marketing leadership without full-time overhead. These episodes explore what fractional CMOs actually do, how to pitch their value, and how founders should evaluate hiring one.
2 EPISODES
Quick Answers
What does a fractional CMO actually do?
A fractional CMO acts as a part-time Chief Marketing Officer, setting strategy, owning the marketing roadmap, and often managing execution or vendors — without the full-time cost. They typically work with multiple companies simultaneously.
When does a startup need a fractional CMO vs. a full-time hire?
A fractional CMO makes sense when you need senior strategic marketing leadership but can't justify a $200K+ full-time salary. It's ideal for Series A/B companies with a product, some customers, and a need to build repeatable pipeline.