The Science of Strategic Marketing with Leanne Dow-Weimer
w/ Leanne Dow-Weimer
Hosted by Peter Wheeler · 47 min
Show Notes
Leanne Dow-Weimer — podcast host, consultant, and multi-role marketing leader — has spent her career arguing that marketing is the blend of science, creativity, and strategy, not just one or two of those things. She pushes back on the idea that content is king, making the case that customer value is the only throne worth building around. From senior strategic analyst to acting CMO to fractional consultant, she brings a rare bird's-eye view of what breaks at every stage of company growth.
Key Takeaways
Marketing is science + creativity + strategy — remove any one and the system breaks
Building value for customers is the north star — every tactic should map back to that
SMB growth challenges are underserved and underappreciated in marketing discourse
Acting CMO experience teaches you what full-time leadership can cost you in clarity and focus
Content without a distribution strategy is a tree falling in an empty forest
The Slap Summary
- ✓Marketing is science + creativity + strategy — remove any one and the system breaks
- ✓Building value for customers is the north star — every tactic should map back to that
- ✓SMB growth challenges are underserved and underappreciated in marketing discourse
Guest
Leanne Dow-Weimer
Leanne Dow-Weimer is a content marketing strategist and advocate for women in GTM roles. She specializes in helping B2B companies build content programs that generate demand and create lasting brand authority.