Jon Selig

Comedy Writing for Revenue Teams: Jon Selig on Making Sales Messaging Actually Land

Jon Selig turned a stand-up comedy background into a sales enablement practice, and the results are anything but a joke. His method: teach revenue teams the craft of joke-writing — specificity, subverted expectations, earned punchlines — and watch their cold outreach response rates climb. The irony is that writing funnier, more human messages is also writing better sales messages. Jon breaks down exactly how and why.