Gianna Whitver

Gianna Whitver is the CEO and co-founder of the Cybersecurity Marketing Society, the world's leading community for marketers working in the cybersecurity industry. A serial entrepreneur, she has built multiple ventures at the intersection of community, content, and security marketing.

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From the episode:

“Community businesses require a fundamentally different pitch than product businesses”

— Gianna Whitver

Past Slaps

1 Appearance total

E02↗

Marketing a Society, Not a Product

Gianna Whitver, CEO and co-founder of the Cybersecurity Marketing Society, walks through pitching a community as a business — and why that's harder than pitching software. She covers her GTM approach, the challenge of making security marketers feel seen, and what she'd do differently on her first pitch. Niching into cybersecurity marketing was a counter-intuitive strength that paid off.

48 min→

Topics Covered

cybersecurity marketing community building founder gtm

Gianna Whitver

“Community businesses require a fundamentally different pitch than product businesses”

Past Slaps

Marketing a Society, Not a Product

Topics Covered

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