Aaron Hassen

Aaron Hassen is a Fractional CMO who helps startups and founders build GTM strategy from the ground up. A four-time competitor and winner of the CXO Games on Hype Cycle, he brings a performance-minded approach to early-stage marketing leadership.

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From the episode:

“Proven frameworks are shortcuts, not crutches — choose ones built by practitioners with track records”

— Aaron Hassen

Past Slaps

1 Appearance total

E04↗

Frameworks That Win: The Fractional CMO Playbook

Aaron Hassen, fractional CMO and CXO Games champion, makes the case that most marketers have never had a real mentor — and it shows. He draws on his journey from military analyst to accidental founder (Rentblurb) to marketing leader, arguing that proven frameworks like Andy Cunningham's 6 Cs and StoryBrand are not constraints but shortcuts for time-strapped founders. Marketing, he insists, is the tip of the spear — not a support function.

57 min→

Topics Covered

fractional cmo founder gtm

Aaron Hassen

“Proven frameworks are shortcuts, not crutches — choose ones built by practitioners with track records”

Past Slaps

Frameworks That Win: The Fractional CMO Playbook

Topics Covered

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth