TOPICS
Every angle of B2B sales and marketing — filtered by what actually matters to the people doing it.
B2B Sales
Honest conversation about B2B sales reality — no theory, no motivational fluff. Dreamers, builders, and strategists on what actually works in pipeline generation, closing, and navigating complex buying committees, and what they wish someone had told them earlier.
8 episodesFounder GTM
Go-to-market strategy for founders who are doing it themselves before they can afford a team. These episodes cover the early-stage GTM motions that actually work — from first customers to first hires.
4 episodesFractional CMO
The fractional CMO model has exploded as startups look for senior marketing leadership without full-time overhead. These episodes explore what fractional CMOs actually do, how to pitch their value, and how founders should evaluate hiring one.
2 episodesCybersecurity Marketing
Marketing in the cybersecurity industry comes with unique challenges: a technical audience, high skepticism, and a crowded market full of fear-based messaging. These episodes unpack what actually resonates.
1 episodeCommunity Building
Building a community as a GTM motion — or as the product itself — requires a fundamentally different pitch and growth model. These episodes explore how founders are turning communities into revenue engines.
3 episodesComedy & Sales Messaging
What does stand-up comedy have to do with B2B sales? More than you'd think. The craft of writing jokes — specificity, subverted expectations, earned punchlines — maps directly onto writing cold outreach and sales messaging that actually gets responses.
1 episodePodcast as GTM
More B2B companies are using podcasting not just for brand awareness, but as an active GTM motion — building pipeline through guest relationships, audience trust, and content that compounds over time.
1 episodeSales Enablement
Sales enablement is the connective tissue between marketing and revenue. These episodes cover how to build programs, content, and processes that actually help reps close — not just check compliance boxes.
3 episodesDemand Generation
Demand generation in B2B is evolving fast — away from MQL-chasing and toward pipeline quality. These episodes cover the strategies, channels, and mental models that are actually driving revenue in the current market.
6 episodesContent Marketing
Content that drives business outcomes, not just pageviews. These episodes cover editorial strategy, content-led SEO, and how to build a content engine that compounds over time.
4 episodesRevenue Operations
RevOps is the operational backbone of modern GTM teams — connecting sales, marketing, and customer success around shared data, processes, and technology.
1 episodeEntrepreneurship
An honest perspective on building companies — fundraising, bootstrapping, pivoting, and the pitches that define each stage of the journey.
2 episodesSales Coaching
What separates good sales coaches from the rest? These episodes explore coaching philosophy, methodology, and the uncomfortable truths about what actually changes rep behavior.
1 episodeWomen in GTM
Conversations with women building and leading in GTM — the pitches, pivots, and perspectives that don't always make it into the mainstream sales and marketing discourse.
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