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Founder GTM
Go-to-market strategy for founders who are doing it themselves before they can afford a team. These episodes cover the early-stage GTM motions that actually work — from first customers to first hires.
4 EPISODES
Quick Answers
What GTM motion works best for early-stage B2B startups?
For most early-stage B2B startups, founder-led sales is the only GTM motion that matters in year one. The founder's ability to have direct conversations with prospects, learn objections, and iterate on positioning is irreplaceable before product-market fit.
When should a founder hire their first sales or marketing person?
Hire when you have a repeatable process to hand off, not before. If you can't explain what works and why, bringing in a sales or marketing hire too early means they inherit chaos instead of a playbook.