Mason Cosby

Mason Cosby helps B2B companies use podcasting as a GTM motion and community-building engine. He is the founder of Scrappy ABM and a practitioner of account-based marketing with a focus on content-led growth.

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From the episode:

“Prove the ABM motion before investing in the tech stack — not the other way around”

— Mason Cosby

Past Slaps

1 Appearance total

E10↗

Scrappy ABM: Account-Based Marketing Without the $200K Tech Stack

Mason Cosby founded Scrappy ABM on a simple premise: you shouldn't need to spend $200,000 on a tech stack before you know if ABM actually works for your business. A career spent bouncing between selling marketing, marketing sales, and marketing marketing has given him a hard-won perspective on what makes ABM programs actually generate revenue — and it starts with audience clarity, not tooling. He makes marketing a profit center, not a loss center.

50 min→

Topics Covered

podcast gtm community building

Mason Cosby

“Prove the ABM motion before investing in the tech stack — not the other way around”

Past Slaps

Scrappy ABM: Account-Based Marketing Without the $200K Tech Stack

Topics Covered

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth