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Content Marketing
Content that drives business outcomes, not just pageviews. These episodes cover editorial strategy, content-led SEO, and how to build a content engine that compounds over time.
4 EPISODES
E05
Why Being Yourself Pays the Bills
Evan Patterson
E09
Human Conversations in an AI World: Daniel Burstein on Value-First Marketing
Daniel Burstein
E11
Building Pipeline From an Island: Kerry Guard on Digital Demand Gen
Kerry Guard
E12
The Science of Strategic Marketing with Leanne Dow-Weimer
Leanne Dow-Weimer
Quick Answers
How do you measure content marketing ROI?
The honest answer is: it depends on your attribution model, and most attribution models are wrong. The best content marketers track influenced pipeline, not just last-touch conversions, and build content with a clear audience intent in mind from the start.