Nikki Dibben

Nikki Dibben is a Cambridge-trained computer scientist turned fractional CMO and technology commercialization specialist. Known as the "Duchess of Discipline," she advises B2B tech founders on building go-to-market strategy around their core IP — treating technology as the nonnegotiable and building everything else from there.

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From the episode:

“Great marketing leaders act as an organizational API — connecting every function around the customer”

— Nikki Dibben

Past Slaps

1 Appearance total

E06↗

The Organizational API: Nikki Dibben on Marketing as the Glue

Cambridge-trained computer scientist turned fractional CMO Nikki Dibben — the self-described 'Duchess of Discipline' — argues that the best marketing leaders operate like an organizational API: connecting product, sales, finance, and leadership into a coherent system. She brings a refreshingly analytical lens to brand strategy and IP commercialization, and pushes back hard on vanity metrics and the revolving door of rebrand-happy CMOs.

53 min→

Topics Covered

fractional cmo b2b sales demand gen

Nikki Dibben

“Great marketing leaders act as an organizational API — connecting every function around the customer”

Past Slaps

The Organizational API: Nikki Dibben on Marketing as the Glue

Topics Covered

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