Evan Patterson

Evan Patterson is a B2B influencer, community marketing consultant, and social media strategist based in Chicago. He works across influencer partnership programs, personal branding coaching, and community-led growth for B2B SaaS companies — both as the influencer and as the person building and running the programs.

in LinkedIn

From the episode:

“Authentic community marketing outperforms manufactured brand voice consistently”

— Evan Patterson

Past Slaps

1 Appearance total

E05↗

Why Being Yourself Pays the Bills

Evan Patterson has built a multi-faceted B2B marketing career on a simple premise: authentic community beats manufactured persona every time. From gaming parties in suburban Michigan to running B2B influencer partnerships, Evan unpacks how genuine voice and community-first thinking drives real pipeline — and why code-switching is a trap marketers should escape. Expect sharp takes on dark social, retainer pricing, and why most employer branding is performative noise.

51 min→

Topics Covered

community building b2b sales content marketing

Evan Patterson

“Authentic community marketing outperforms manufactured brand voice consistently”

Past Slaps

Why Being Yourself Pays the Bills

Topics Covered

Partnership Marriage Counseling: Alex Glenn on Partner-Led Growth